The special jersey for Messi's debut: design by Marvel

The United States and marketing campaigns have always been an undisputed stalwart in the world of sport. So much so that we have seen how some basketball professionals or American football stars have given up their hair or their bodies to promote brands that paid millions of euros to do so. Now it seems that what they call 'soccer' is also involved and with the arrival of Lionel Messi to Major League Soccer, branding is once again growing like wildfire.
The fact is that the Argentinian has sparked enthusiasm with his signing for the Miami side and this has led to many business symbols wanting to include his trademark in their promotional campaigns. One of them is Marvel, a well-known company in the entertainment sector, which together with Adidas has developed a design with one of its most recognised sagas to be used in the MLS.

With this deal, it has been agreed that the teams participating in this competition will wear the same kit, but with the crest of their club, for the warm-ups before the matches (both in the league and in international competitions). A concept that will be based on one of their great film sagas: Captain America.
So in the warm-up for the match between Cruz Azul and Inter Miami, the Qatar World Cup winner will be dressed as Marvel in what will be his debut in Yankee football.

Inter Miami pre-game kit based on an Adidas x Marvel design. Source: FootyHeadlines