Will there be an expansion to MLS?

In fact, Forbes reported that MLS ticket sales were up 9% in 2023, which is a league record. Recent expansions, including teams such as Inter Miami CF and Nashville SC in 2020, underscore the league's intention to expand its reach into previously overlooked markets. This intentional growth sets the stage for further expansion, symbolizing the league's commitment to becoming a consistent presence in the hearts of sports enthusiasts.
The link between market demand, soccer's surging popularity, and potential expansion is a formidable driver for MLS. The surge in soccer's appeal across North America has kindled a palpable desire for professional teams, especially in states with established pro sports teams that have yet to embrace soccer. Cities and regions within these states, driven by passionate soccer communities, are emerging as strong contenders for MLS expansion.
A prime example is Pennsylvania, a state with a deep sports culture and eight iconic teams like the Philadelphia Eagles, Phillies, Steelers, and Penguins. In fact, PA is the state with the highest number of professional sports teams that doesn’t yet have an MLS team.
Despite the state's fervor for traditional American sports, the absence of a professional soccer team offers an opportunity that MLS expansion could adeptly fill. Of course, the introduction of an MLS team in PA would offer a new and dynamic avenue for PA bettors, who are already making the most of the ever-popular sports betting landscape of the state. The cities of Philadelphia and Pittsburgh already have a strong sports legacy, and would be likely locations for a potential MLS expansion in Pennsylvania.
Arizona is another state that boasts four well-established pro sports teams, creating an ideal environment for soccer to thrive. Teams like the Arizona Cardinals and Phoenix Suns already have massive followings from the state’s passionate sports community that could readily embrace an MLS franchise. Whatever happens, fans shouldn’t have too long to wait, as a proposed expansion to 30 teams is on the cards for 2025.
Expansion isn't merely about adding teams; it's a strategic move that unlocks substantial economic opportunities for the league. The introduction of new franchises translates into job creation, increased sports tourism, and heightened commercial activity.
This economic impact extends beyond the soccer pitch, enriching local businesses, restaurants, and entertainment venues, contributing to the overall economy of the cities involved. For example, experts estimate the all-star MLS game in Columbia, Ohio could produce approximately $20 million in revenue!
In the contemporary sports landscape, securing lucrative television rights and broadcasting deals is critical for a league's financial success. An MLS expansion would enhance the league's appeal to broadcasters and streaming services, as more and more fans across the country would tune in to watch their local teams. For example, the NFL has average viewers numbering 17.5 million this season, the highest it has been since 2018. Adding new soccer teams in some of the many states that aren’t yet represented in the league will no doubt increase MLS viewership figures closer to this number.
Expanding the league's footprint isn't just about the numbers; it's about achieving geographic balance and fostering inclusivity. Untapped markets in states with existing pro sports teams present an opportunity for passionate soccer communities to emerge. An expansion in these states would not just expand MLS's geographic reach but would also open up the opportunity to engage a diverse group of fans in different locations. While soccer already has a huge audience base of about 46 million fans in the US, expanding into new states across the country can reach new individuals in different areas.
The journey towards expansion is not without its challenges. MLS must navigate the selection of new teams judiciously, ensuring they possess strong ownership groups, viable stadium plans, and the ability to cultivate a passionate community around the sport. Striking a delicate balance between ambitious growth and thoughtful consideration is pivotal for the league's sustained success.
With fresh faces, vibrant communities, and a growing soccer culture, the expansion of MLS becomes not just a question of if, but of when and where, promising an exciting chapter in the league's storied journey, particularly in states like Pennsylvania, Arizona, Nevada, and North Carolina, where soccer awaits its moment in the spotlight.